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A talk by Viktor Grant

If You Cannot Reach Your Members, You Have No Community

A community is the people you can reach.

If you cannot reach them, what do you have?

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The picture

See It First

THE RENTED ROAD A free inbox or a social feedA free inbox ora social feed THEY SET THE RULES. THEY CAN CLOSE THE GATE. THE OWNED ROAD A channel you ownA channel you own You Your audience
Tap a point to jump to it.
The idea

What I Say

If you cannot talk with your members, what good is a community?
A list of names is not a community.

Most groups reach their people through a free inbox
or a social network. Someone else runs both.

They pay their bills with ads. They decide what shows up,
what goes to a folder, and what is never seen.

You can write the best message of your year.
Whether it arrives is not up to you.

So a community needs a channel it owns.
A bond that either side can end, and no one else can.

Earthgrid builds that: a message link that does not change,
on an address you own, with a room to meet in.

In the room

What People Leave With

  1. A test: send one message to your whole group. Count who saw it.
  2. A list of the places your members can only be reached by permission.
  3. One channel you own, and a first step to move people onto it.
For a panel

Questions I Would Bring

  1. How many of your members saw your last message?
  2. Who decides whether your people hear from you?
  3. What would you say to them if you knew it would arrive?
A good question beats a prepared speech.
Your stage

How This Fits Your Program

First choice

Panel

I ask who controls the path between you and your members.

Hands on

Mastermind room

Everyone writes the one message they wish they could be sure arrives.

On request

Keynote

Why a community needs its own channel, and how to start one this week.

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Put It On Your Program

Tell me the date, the room, and the question you want asked.

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