Same name, different company
EarthGrid PBC
You searched our name and found a tunneling company. That happens a lot.
They are real. We are real. We are not the same company.
Here is the whole story, including our part in it.
Read what happened
One. Who they are
A Tunneling Company, Not A Search Engine
EarthGrid PBC digs tunnels with plasma. Not drills. Not explosives.
High power plasma torches vaporize the rock. The tunnels carry power, water and data.
It is a serious piece of engineering, and it has nothing to do with AI or search.
Them
EarthGrid PBC
Underground infrastructure. Plasma boring robots. Founded by Troy Helming.
Us
Earthgrid
The find engine, AI education and tools. Online since 2002.
Two companies. One name. We were here first, and we stayed in our lane.
Two. What we did
We Put Them On Top Of Google
Scott Lane was their COO. He is a friend, and he brought them to us.
They were raising money from the public, through a crowdfunding platform.
A raise like that lives or dies on attention. Nobody invests in a company they cannot find.
So we did what we do. SEO, marketing, and a press release we wrote ourselves.
The work What the project actually wasSEO, marketing and press
We ran the search work for the raise.
We wrote and placed the press release about their plasma tunneling technology.
We pushed their name to the top of search results for the queries that mattered to investors.
The raise They got fundedPublic crowdfunding
Their campaign ran on Netcapital.
The public could buy shares directly.
The round closed. They got their funding.
Three. The twist
Then They Asked Us To Undo It
The phone rang after the money landed.
They wanted to go into stealth mode. Could we push ourselves back to the top of Google?
We could not. We tried.
Here is what nobody tells you about visibility.
You can create it. You cannot recall it.
Once the web decides a name belongs to a story, that story keeps writing itself without you.
By then there were hundreds of articles. Many were written by robots, not people.
Some were simply wrong. None of them were ours to take down.
Scott has since moved on to another startup. We are still friends. The rankings stayed.
You can build visibility. You cannot un-build it.
Four. Where we stand
We Are Investors. That Is All.
Yes
We hold an investment
We put our own money in. We believe in what they are building.
No
We do not run it
No management role. No board seat. No say in what they do next.
No
Not our products
Their tunnels are not our AI. Our members are not their investors.
We say this plainly because the search results do not.
While we were their agency we ran their ads too, full size across our search pages. That ended with the engagement.
We ranked them, we could not unrank them, we invested, and we resell them.
You can still research the whole company on our own engine, which is a strange thing for a competitor to offer.
We are not competitors. That is the point.
Research them on Earthgrid search
If you came looking for the tunneling company, the link below is the right door.
If you came looking for us, you are already home.
Visit EarthGrid PBC
See what we actually do
EarthGrid PBC is a separate company. We do not speak for them, and they do not speak for us.
Five. What we can do for you
We Can Also Sell You A Tunnel
Here is the part that surprises people. We signed a reseller agreement with them.
So we can sell their work as an agency. If you need to get from point A to point B underground, ask us.
Use case
Power to a data centre
The hardest problem in AI right now. Getting the megawatts to the building.
Use case
Internet to a remote place
Fibre to somewhere the trucks never reach, without trenching the whole road.
Use case
Power, water, utilities
Services run underneath instead of over the top, where weather cannot take them out.
Use case
A site or a campus
Link two buildings, or a building to the grid, without tearing up the surface between them.
Building a data centre and stuck on power? That is the one we most want to hear about.
Everyone is racing to build compute. Almost nobody has solved the line into the building.
Tell us what you need to connect, and where. The Infrastructure 2.0 form takes a couple of minutes.
We scope it with them and come back to you.
And it works both ways.
You get the tunnel. We earn the agency margin.
That margin funds what we build here, so hiring us for the dig contributes to Earthgrid.
Start the Infrastructure 2.0 form
Visit EarthGrid PBC
The form sits on egrid.io, which is ours. earthgrid.io is theirs. One letter apart, which is this whole page in miniature.
We resell their service. We do not run the machines, and we do not speak for them on engineering.
Six. Why we tell you this
This Is The Work, Seen From The Inside
Most agencies would bury this story. We put it on a page with our name at the top.
It shows what search work really does. It moves fast, and it does not reverse.
The same is now true with AI. The models read the web and repeat what they find.
If the story about you is wrong today, it gets repeated tomorrow, at scale.
That is why we teach this instead of hiding it.
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How AI decides who gets named