Building a strong, successful SEO strategy involves 4 phases:

Phase One:   Selection of Key Phrases and Naming - Building Editorial Content For Your Site(s)

During this phase we will choose a series of key-phrases to create the primary content for the three or four websites we will be building specifically to capture visitors.

In addition, we will need to choose one of your sites to be a commerce-free 'article site' with a series of articles that you have written, providing further validity. Once completed, they  will be run through an SEO checker that verifies the percentage of key word density, word count and other statistics.  We will review, update, and revise the content until it meets your final approval.

We will discuss how to use your existing site to position prominent keywords in the necessary places.  I will also analyze your sites with various tools I use to determine how you rank against the competition.

Phase Two:  Competitive Analysis and Securing 3rd Party References

A thorough investigation into the competition will result in an in-depth understanding of the necessary trajectory to establish a prominent position in the marketplace on the target key phrases.

With these key phrases we will construct a series of sites. They need to be unique and complementary and provide different scope of information. Because modern search engines use human beings to index their key-words, especially for our target phrases, we will need to build a unique site for each key-phrase.

To reposition your reputation to a higher level, we will then create a BLOG and links page.  To do this, we begin by compiling an internal mailing list of friends and family from your resources.  We augment that with a compilation of names from lists of websites with whom you have contacts, and then finally we go to specific key word searches of  business and trade associatons.  We then contact all of the harvested names and solicit GENUINE statements from your associates to compile them for your BLOG page.

Phase Three: Link Popularity and E-Mail Marketing System Set-up

Building relevant inbound links to your site is critical to any SEO strategy.  Search engines look for not only how many links you have, but also how many people are clicking through from these links. Because of this we developed our own proprietary 'Link Manager Tool' to facilitate the management of all your links without compromising your page ranking. 

Initially from our competitive analysis and through consultation, we will gather a target list of e-mail addresses of prospects to send an e-mail to (‘ link exchange request’)

I will provide for you sample e-mail introduction letters I have used successfully to build link directories and receive responses with as high as a 4.5% positive response.

Phase Four:  Launch and Follow-up

We will choose a launch date in which to send out the e-mails, send out the newsletters, send out the press release and launch your sites. Once we have an approval on your site, as well as the lists of contacts and links, my team will generate and distribute a press release. This overall launch strategy immediately rockets your ranking to a higher relevance.

• Learn how to market and sell your web site and produce optimal results
• Learn how to maximize the use of Earthgrid's Proprietary E-Marketing System
• Create Unlimited Link Exchange accounts to bring traffic to your web sites
• Optimally utilize our proprietary Referral System and e-mail marketing systems
• Receive personal training via the grid and access to your own contacts
• Maximize your communication skills using the GRID

• Be introduced to the latest advances in Internet technology

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